Dear

As a valued customer of (name of company), we couldn’t
wait to bring you the good news. This letter is to
announce the incorporation of our new customer incentive
program (CIP?). Well, maybe we haven’t thought of a great
logo for it yet, but if you read on I think you’ll agree
that no matter what we call it, it’s super!

Starting on June 1st, a record of your account with our
store will be maintained on a cumulative basis for a
period of one year. Once your purchases have reached
$500, you will be automatically entitled to a 5% discount
on any order placed, including orders for sale items.
When your orders have reached the $1,000 mark, your
discount will increase to 10%. A $1,500 accumulation of
orders will entitle you to a 15% discount and once you
have reached $2,000 you will receive 20% off all
merchandise orders. We think it’s a great idea and hope
that you agree.

Won’t you send us a purchase order today to get you
started on your way? If you think of a good name for us
to tag onto this new discount program, please let us know!

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