[DATE, ex. Wednesday, June 11, 2006]

[NAME, COMPANY AND ADDRESS, ex.
Robert Brown
XYZ Inc.
1234 First Street
Suite 567
Anycity, Anystate  85245]

Dear [NAME, ex. Robert Brown],

I’m sorry your were not able to make it to our [DATE & TIME, ex. Wednesday, 2:30 PM] meeting.  I’m certain it is difficult to maintain your busy schedule.

Unfortunately, I believe our meeting would have proven quite favorable to you; [GIVE EXAMPLE OF WHAT CUSTOMER MISSED, ex. I spoke with our lead programmer, who informed me of a way our new order requisition module could save your firm a significant amount of money].

If you are still interested, call me at XXX-XXXX. I will be happy to schedule another meeting.

Sincerely,

[YOUR NAME]

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